Client
Coffee Crew
Year
2023
Service
Visual Identity
Logo Design
Packaging Design
Marketing Campaigns
Social Media Post Design
Overview
Coffee Crew is a fictional project aimed at developing a brand identity that creates a warm and inviting environment for friends to spend time and unwind. The main task involved the creation of a logo and graphics that effectively communicated this idea. The fundamental task was to develop a logo and additional visual elements representing the idea of friends, or a group, gathering in a coffee shop setting. The design had to be flexible enough to be used across different platforms while maintaining a consistent brand presence.
Logo Design:
The logo theme is based on three coffee beans, which represent friends or a group. This uncomplicated yet significant imagery quickly communicates the sense of unity and the social facet of Coffee Crew. In realization, The logo was designed with three individual coffee beans arranged so that they seemed to form a group, mirroring the brand’s focus on community bonding.
To complement the palette and symbol, a pattern of simple waves is designed that is visually striking and can be applied to all elements. From packaging and cups of various kinds to bags and banners, this design fits seamlessly into all aspects. To ensure consistency throughout the brand, an Roboto font was chosen that is easy to read and maintains a clear coffee house style.
Alternate Logos
